Do you really think Davina McCall really uses box colour?NO WAY!
She pays ungodly amounts of money to a qualified colourist for her lush locks. Beyonce, Gwen Stefani, and many more celebs that get paid thousands to endorse home colour for big companies.
Sure, we'd all love hair like them, but they'll be paying into the hundreds for their colour not the £8 of a box colour!
More importantly, one size does not fit all. Your natural hair colour is unique and as a colourist we'll mix different shades together to create the perfect tone for you. A box colour tends to use a higher peroxide just so the colour does 'something' to most hair and that's just dangerous.
And if you're really honest, do you know the difference between semi,demi and permanent colour is? Do you know which areas need more colour than others? We've spent years understanding colour it's not easy.
We know it's not going to be the best look, but waiting for us will certainly be the best option for you!